The LDE CfS Talks are organized every second Wednesday. In this edition, Ariane van Mancius (founder of Now New Next B.V.) discusses how we can rethink food packaging by innovating from the PPWR. Take a look at the recording at the bottom of this page.
In this talk, titled “Rethink Food Packaging: Innovating from the PPWR,” Ariane van Manicus, founder of Now New Next — a branding and packaging design agency with a strong focus on sustainability, will take you behind the scenes of a guerilla packaging case we worked on for McDonald’s, where they used the upcoming PPWR legislation not as a constraint, but as a reason to rethink packaging.
The key takeaways?
- Legislation can slow things down, unless we push back with creativity.
- We need to keep adding value, not just reducing waste.
- And above all: don’t stand still. Innovation only happens when we keep moving.
Let’s look at how packaging can be more than just compliant, it can be a driver of real change.
The LDE CfS Talks
Every two weeks, the LDE CfS hosts Talks, a series of online webinars where experts from academia, research institutes, businesses, and government come together to share knowledge and best practices for shaping a more sustainable and just society. The topics covered range from technical to social, including resource use & circularity, green energy, healthy environments, and social & economic transitions. The talks are organized on Wednesday morning from 10:00 to 11:00, and are online (Microsoft Teams).