Inspirational event on Circular Business Models: keynotes and workshops

Start date
End date

Network event by KIC Raw Materials and Centre for Sustainability

Date: 22 June | 10.00-16.00
Place: Amsterdam | Pakhuis de Zwijger
Costs: participation is free of charge, but registration is required.

The new, circular, economy is getting closer. To really get the transition towards a circular economy started a new way of thinking is required throughout the whole life cycle of products. A crucial requirement is to reconsider the whole value chain of products and services to be able to develop completely new business models with the aim to power the transition from a linear to a circular economy.

4 different keynotes will first give a broad perspective on business models for a circular economy and how new values can be discovered and exploited. In the afternoon all keynote speakers will facilitate an interactive workshop to get you deeper into the matter. You can choose 2 out of the 4 subjects from the keynotes.


10.00 Walk-in and networking
10.30 Key note speeches

  • Strategies for circular business models. Peter Stouthuysen - Vito
  • Creating Business Through Circular Design. Pieter van Os - Circo
  • Exploiting all values in the chain. Erwin van der Laan – Erasmus University
  • Tools for orchestrating value networks. Kristina Lauche – Radboud University

12.00 Networking lunch on FabCity
13.30 First workshop of choice
14.40 Second workshop of choice
15.00 Networking drinks on FabCity

Registration before 17 June

The workshop will host up to 70 participants and aims at connecting the KIC Raw Materials network in the Western Colocation Centre. So, KIC RM partners will have priority. Nevertheless, if you are not part of the KIC RM but truly interested don’t hesitate to register. Registration is also open to young professionals including Master and PhD students.

Make sure to register before 17 June and to indicate the workshop top 3 of your preference.


Workshop 1: CIRCO Creating Business Through Circular Design | Pieter van Os

The CIRCO project takes circular design as a starting point and enables companies and designers to work together and “go circular”. In a pressure cooker workshop, you experience how to use circular business models and design strategies to start creating circular business guided by the principles, tools and opportunities of the circular economy introduced by CIRCO. 

Workshop 2: Exploiting all values in the chain | Erwin van der Laan – Erasmus University Rotterdam

Closed loop supply chains create business value that comes in many flavors. This workshop provides insights in which values can be created and how they can be leveraged by the stakeholders.

Workshop 3: Strategies for circular business models | Peter Stouthuysen – Vito, Belgie

Some examples of existing and successful circular businessmodels will be shown and discussed. Different strategies will be explained to look at your own business (cases) to become more circular AND more successful.

Workshop 4: Tools for orchestrating value networks| Kristina Lauche – Radboud University

Addressing the social and ecological dimensions of sustainability means working with a broader set of stakeholders. The tool helps to map out the landscape of a value network and to develop strategies creating internal momentum and leveraging external trends. Participants will think through how viable business models can be developed from the perspective of different partners.